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About Us

Welcome to the start of a fashion revolution. Welcome to iconic looks and original spirit. Welcome to American Rag Cie Dubai.

A different DNA

American Rag Cie is all about the experience. They have travelled the world to build a dynamic collection of distinctive brands that have made American Rag a cultural institution. This eclectic patchwork of styles and looks might be globally sourced, but ultimately it also pays homage to the original California spirit that inspired the brand’s founder, Mark Werts. Right from the first shipping container of French vintage clothes, American Rag has remained dedicated to heritage, style, elegance and quality – in all aspects, all the time.

Ride the wave of style

For the Dubai edition of American Rag Cie, there will be an exclusive range of new brands to choose from. Each one offers show-stopping designs and thought-provoking creativity that will change the landscape of fashion in the region. Bring out your inner spirit and challenge norms with brands such as Domrebel, Obey, Drole de Monsieur, Preach, Anti Social Social Club and many more and Your wardrobe will never be the same.

Mediterranean moments

With the Middle East launch of American Rag Cie, also comes their partner homewares brand, Maison Midi. As if seemingly able to capture lightning in a bottle, Maison Midi has curated a collection of products that perfectly personify the essence of Mediterranean living and celebrate the aspects that make it effortlessly magical. From the Atlantic Coast of Portugal to 'Le Midi' in Southern France, the 'Maghreb' of Northwest Africa, and the coastal resorts of Italy, Greece and Turkey, the entire span of Mediterranean cultures and influences are represented in unforgettably artful pieces that will awaken your home and broaden your horizons.

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